With a background in marketing and business operations, I bridge strategy and analytics
to transform data into insights that drive performance and smarter decision-making.
Open to Junior Marketing Data Analyst and data-driven marketing roles. Let’s build smarter growth strategies.
Customer and menu performance analysis for a restaurant using transactional data to evaluate sales trends, pricing impact, revenue contribution, and ordering patterns, supporting menu optimization and promotional strategy decisions, conducted using SQL.
Interactive retail dashboard in Power BI analyzing revenue, profit, store performance, product trends, and inventory health to support data-driven decision-making across multiple toy store locations.
Interactive Tableau dashboard and Python-based sentiment analysis exploring 1,320 British Airways customer reviews to identify drivers of recommendation, dissatisfaction patterns, and service improvement opportunities.
Business performance analysis identifying revenue gaps, low-margin products, and operational inefficiencies at Plant Co. to uncover growth opportunities and support data-driven strategic decision-making through an interactive Power BI dashboard.
SQL-based data cleaning and exploratory analysis of global layoff data, including duplicate removal, null handling, standardization, and trend exploration to prepare a structured dataset for analysis.
Interactive Tableau dashboard analyzing 10,000 bank customers to identify churn drivers, high-risk segments, and retention opportunities, with complaint behavior emerging as the dominant predictor of customer exit.
Python-based web scraping pipeline that automates competitor price monitoring in the Argentine personal care e-commerce market, enabling structured pricing comparison and strategic positioning analysis.
Customer segmentation and regional performance analysis to improve advertising efficiency, increase conversion rates, and optimize budget allocation for a motorbike company through an interactive Excel dashboard.
Interactive CRM sales dashboard in Google Sheets analyzing pipeline health, win rate, sales cycle length, and revenue performance across agents, regions, and product lines to support data-driven sales management and strategic planning.
Transactional sales analysis across three NYC branch locations identifying revenue drivers, peak hours, product performance, and operational improvement opportunities through an interactive Excel dashboard.
Comparative analysis of income, cost of living, and purchasing power across countries using a disposable income framework to evaluate affordability and financial stability for relocation and investment decisions through an interactive Google Sheets dashboard.
In development.